REPORT
Web Hosting
Trends Report
2026
See how hosting providers worldwide are navigating margin pressure, customer churn, and the shift to professional services, and what it means for your business in 2026.
Growth Is Getting Harder to Keep
The hosting industry is still growing: 65% of hosting providers increased revenue in 2025, but margins are under pressure from price competition, rising costs, and operational overhead.
The Web Hosting Trends Report 2026 is based on a global survey of 446 hosting providers conducted together with WebPros. It shows how hosters are responding to these pressures: moving upmarket, investing in managed services, and doubling down on performance, security, and automation.
Key Insights
- 65% of hosting providers grew revenue in 2025, but price pressure and rising costs are the top threats to profitability
- VPS and dedicated hosting are the #1 growth opportunity for 2026
- 50% plan to grow ARPU by expanding professional
- Speed is the #1 reason customers choose a WordPress host, followed by price and support quality
- 56% say customers churn mainly due to price. 41% notes customers leave for SaaS platforms like Wix or Shopify
- Email, performance, and security incidents are the biggest drains on support time
- Performance, security, and automation are the top investment priorities for 2026
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